Today we're talking about Professional Headshots and specifically -- making it memorable...in the good way (...If I was feeling a bit snarky this might be the time that I reference all of the fun "fails" that have made for memorable head shots in a "not-so-great" way but NO, I'm going to stay on topic and just let you Google that thrill-ride of a web search for yourselves :D .) Before we get to "How"...Let's briefly chat about "Why" you need to make a lasting impression. Simply put...your ability to have someone know and remember you is directly tied to any number of great networking dividends including referrals, future business and valuable partnerships. Since a Linked-In profile and strong business website are your digital calling cards for creating a unique personal brand...here are three great tips for making you stand out from the crowd.
One of my favorite clients, Patty (above) from Two Degrees is a great example here of the ideas that I'm going to discuss below -- she is a business pro that never misses -- her energy and professional look is always so fresh, modern and of course... memorable!
3 Tips for Making Your Headshot Outstanding
1. Incorporate Color & Pattern into your headshot session: Yes...black is safe but without a little zing...it's decidedly more "everyone"...than "I am THE ONE" This is your opportunity to hold a person's undivided attention -- pops of color or interesting design can be just the right contemporary combination.
2. Try unique Poses: Yes...I know the word is headshot but think a little bit outside the box of a great head and shoulders pose and you might find that your overall look becomes a bit more special. A skilled photographer with creative ideas and flattering lighting will also make posing variations a go-to option for differentiating yourself.
3. Get Expressive: This is a secret weapon for truly becoming memorable because the trick is...there is NO trick -- it just takes the confidence to be different. By just "being you" and letting your personality shine photographically -- you are already going to be unique. What do I mean by confidence to be different?..Letting emotion be the focal point of your headshot -- maybe it's a BIG laugh, or your eyes are closed thoughtfully, or you are not looking directly into the camera. The thing that is so nice about digital is -- you can have a few different options and try them out in multiple locations or times and see what creates the biggest response. (Remember...it's social media...you'll find out quickly which ones are the biggest winners!)
Hope this has been helpful for you! Oh and I wanted to let you know that our Professionals Week Special Pricing is March 9-13 this year -- space is limited. Click here for details
Quick Links to More Headshot Resources: